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College and University Discussion
Reply to "Why do selective schools market?"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]Is there really someone here who is defending University of Chicago’s transparently sleazy marketing practices? [/quote] What is "transparently sleazy" about their "marketing practices"?[/quote] Sending weekly mailers to kids who they know they’d never admit in an effort to boost the number of applications they get is clearly sleazy. Come on. [/quote] How do they know they would not admit ANY of the kids that get their mailers?[/quote] Point is they can fill a freshman class without advertising. [/quote] No, that is not the point. The point is can they build a better class easier if they have a larger cohort to choose from. So again your claim was they know they'd never admit any of the kids they send the mailers to. How do they know that?[/quote] If a school only admits 10-20% of applicants, yeah, they're not going to admit most kids they send mailers to.[/quote] Not MOST. How do they know they would not admit ANY of the kids they send mailers to. And success is based on kids they would consider accepting. .5%-%2 conversion is generally considered successful in a direct mail campaign. https://www.themailshark.com/resources/articles/direct-mail-response-rates-and-how-to-improve-them/ You don't think these email campaigns get them at least 1%-2% qualified applicants?[/quote] All I'm saying is that it's cruel and unethical to get kids' hopes up. Have some freaking empathy. [/quote] And all I'm saying is that they are doing no such thing, certainly not intentionally. Have some freaking common sense. [/quote]
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