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[quote=Anonymous][quote=Anonymous][quote=Anonymous]Is there any data on how much money say, Princeton Men's Swimming, Stanford Women's Rowing, Harvard Fencing, Yale Baseball and the like bring in to their respective institutions?  I am trying to determine what is the benefit that these sports provide to the schools.  I can't see ticket sales or merchandise making money...[/quote]

It's not the money, it's the Olympians.  [/quote]

It's both, really, plus a few other factors.  Good sports programs can draw positive national, regional, and/or local attention and additional applicants to the school.  This is true for both football and basketball and for the sports that are non-revenue producing.  We were in Palo Alto a couple weeks ago and got to watch a tennis match, water-polo tournament, and a soccer game at Stanford.  It's incredibly cool to see so many kids and families come out to watch the games, and I've seen a lesser version of this phenomenon at the D3 level as well, including with teams that aren't top performers.

I've read admissions articles that talk about probably the most important factor, which is the relationship of athletics to school fundraising.  Athletes as a group are much more loyal to their undergrad institutions than non-athletes, and more likely to donate post-graduation.  They also, on average, will earn more in their post college careers than their non-athlete peers, so have more money to donate.  The stats on female CEOs and college athletics in particular are stunning (see https://fortune.com/2017/09/22/powerful-women-business-sports/).

In modern times, little to none of the focus on college athletics by the colleges themselves has anything to do with the ideal of the "scholar athlete," nor is the amount a particular sport (other than football, and for some schools, basketball) brings in vs. its cost of any relevance (other than for Title IX purposes).[/quote]

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