Reply to Gillette ad on toxic masculinity... have you seen it?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]It's very good. And imo it's the way we should culturally start talking about boys in general.

The problem with the phrase 'toxic masculinity' is that it can so easily be construed as 'masculinity is toxic'. We need to preserve the good in masculinity. Show them how to be strong good men.

I personally am amazed at the kids programming on nick and Disney, how prolific the 'strong smart girl's protagonist is versus a boy. A boy is either an anthropomorphized animal or object (Mickey, blaze etc) or Ryder. We have done a fantastic job getting feminist messaging into children's ears. We need to do the same thing for boys. [/quote]

Huh.  This is all about perspective, I guess.  Because I watch Paw Patrol with my daughter and think - where the hell are the girls?  Why are all but one (two if you count Everest) of the "save the day" pups boys?  Why is Mayor Goodwin such a numb-skull?
And Minnie and Daisy are annoying damsels in distress most of the time, having to call on Toodles and Mickey for help.  Hell even Goofy is more competent than them.
I do give huge kudos to Odd Squad, there are strong girls and boys on that.
But for most of children's programming, just count the sheer number of boy characters vs. girl characters (of all species).  It's pretty stark.[/quote]

If you watch Paw Patrol then you are watching it between:

Paw Patrol (strong male lead, some token female characters)
[b]Abby Hatcher (strong active female lead)[/b]
Bubble Guppies (good mix, neutral)
[b]Nella the Princess Knight (strong female lead, saves the day with some token boys)[/b]
[b]Shimmer and Shine (girl show with three lead female characters, 100% sparkles)[/b]
Max and Ruby (nuetral)
Team Umizoomi (I think nuetral we don't watch this much)
Blaze (boy show, anthropomorphized cars)
Top Wing (boy show, but anthropomorphized birds)
[b]Butterbeans Cafe (seems like a girls show but we haven't watched it)
Sunny Day (total girls show, although I think too appearance focused)
Peppa Pig (strong female lead but generally balanced)[/b]

That is double the programming on Nick Jr targeted at girls to boys. Yes Paw Patrol skews male but honestly I'm ok with that, because they are outnumbered 6 to 3 on Nick. I think Humdinger is as much of an idiot as Goodway, I frequently wonder what the local government was like in the town that the creator of that show grew up in.

I will STRONGLY disagree with you that Goofy is portrayed as more competent then Minnie and Daisy. We actually frequently comment on how they seem by and large to be the most competent but their interests and clothing are pretty stereotypical/retro agreed. Goofy and Donald are def the weak links in that crew though. Minnie runs a business!

I think you should actually count up male v female characters in preschool kids programming. It definitely skews girls.  [/quote]

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