Reply to Gillette ad on toxic masculinity... have you seen it?

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[quote=Anonymous][quote=Anonymous]It's very good. And imo it's the way we should culturally start talking about boys in general.

The problem with the phrase 'toxic masculinity' is that it can so easily be construed as 'masculinity is toxic'. We need to preserve the good in masculinity. Show them how to be strong good men.

I personally am amazed at the kids programming on nick and Disney, how prolific the 'strong smart girl's protagonist is versus a boy. A boy is either an anthropomorphized animal or object (Mickey, blaze etc) or Ryder. We have done a fantastic job getting feminist messaging into children's ears. We need to do the same thing for boys. [/quote]

Huh.  This is all about perspective, I guess.  Because I watch Paw Patrol with my daughter and think - where the hell are the girls?  Why are all but one (two if you count Everest) of the "save the day" pups boys?  Why is Mayor Goodwin such a numb-skull?
And Minnie and Daisy are annoying damsels in distress most of the time, having to call on Toodles and Mickey for help.  Hell even Goofy is more competent than them.
I do give huge kudos to Odd Squad, there are strong girls and boys on that.
But for most of children's programming, just count the sheer number of boy characters vs. girl characters (of all species).  It's pretty stark.[/quote]

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