Reply to PARCC monitoring student's social media, wants schools to "punish" them

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[quote=Anonymous][quote]Complete red herring. The textbook companies would make at at a minimum the same amount of money regardless of whether we had Common Core or not. The Common Core opponent PP evidently is living in some naive and bizarre fantasy land where apparently she thinks textbook ordering only started with Common Core and if only we get rid of Common Core, those companies will stop making all that money because somehow we apparently stop ordering textbooks or something. It is indeed truly bizarre thinking and seriously warped desperation trying to claim that money is being wasted on companies like Pearson citing those figures. And in fact, I would argue that in the grand scheme of things, the textbook companies likely make *less* with Common Core, as a.) there are greater economies of scale b.) they can no longer charge one-off premiums as they might given 50 separate, stand-alone state standards and c.) no one textbook company can market itself as having a proprietary competetive advantage since they are all using Common Core as their baseline, and those standards are all published and freely accessible to all publishers.[/quote]

Textbooks are not the future and all those companies know it.  At least not textbooks as they were known in the past (paper).

This is why the tests are now very, very important.  And, the tests being online is very important because that is where the "textbooks" will be.  And, they will be associated with tests more than before.  And they will be interactive in the same way that the tests are (or are becoming) so that they can market them as directly related to the testing procedures and say that they do the test prep and cover the standards all at once.  There are many things coming that will cost money.  Many of those things will be needed in order to get high scores on the tests.  The schools that can afford them will get better scores.  It's how they make money.  And, these things will be continually changing as the computer platforms change (more kaching).  It's a never ending money pit.  And the kids will not necessarily learn more, but they will need to have these devices and programs in order to do well on the tests that are created by the very same companies that make all the materials.  It sucks. [/quote]

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