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Reply to "Lochte Robbery Story: True or False"
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[quote=Anonymous]Sports marketing is a bit of an interest of mine so I've been following for a while. Adrian has the requisite good looks and seems to have the positivity and wholesomeness that marketers love -- see Missy Franklin. When Coca Cola rolled out its 6 poster children for this games, they made it a point to say that they look for athletes who are stand up people. Same with Chicago Sun Times article re Conor Dwyer -- it highlighted that he is family friendly in a way that Lochte isn't (and this was 4 months before the Olympics). I think wholesomeness/family friendliness matters for makers of household goods prob bc they know that a lot of moms and dads are buying Kelloggs cereals or Minute Maid juice or whatever and they don't want pics of bad boys bringing up breakfast table conversations with 10 yr old kids re -- yes he got in trouble bc he was really drunk. In think with people like Adrian, Dwyer, Franklin, and Ledecky -- that's much less of a concern.[/quote]
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