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Beauty and Fashion
Reply to "Vineyard Vines - Wow, haven't seen such a white catalog in years"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]They don't market to minorities, because they don't want socially ambitious AAs deciding that Vineyard Vines is a status brand. That will make their brand VERY fashionable for a few years, but turn off their core market. Then the fashion will change and they will be a worn out brand who is no longer fashionable and whose core market gave up on them. [/quote] VV isn't fashionable. Don't confuse popular in a niche market with fashionable.[/quote] Actually, VV has broken out of the niche market and is quite trendy. Go to any private school or affluent public high school in this area and you'll see a ton of VV. The brand has become very predictably preppy and lost all the fun it once had. It's perfect for boring and conformist people of any race or ethnicity. How fabulous! [/quote] My DD mentioned seeing the brand a lot at her MCPS middle school this year.[/quote]
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