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[quote=Anonymous][quote=Anonymous]8:23 - did you notice that after Sideways came out, Merlot's sales dropped and there was a LOT of sh*tty Pinot suddenly hitting the market?  Pinot is a hard wine to make well - the growing conditions have to be just right - so it's kind of sad/funny that so many marginal producers were throwing it out there to capitalize on the pinot trend after that movie came out.

I think Bogle makes a great merlot.  I'll happily drink merlot if that's what's available, but there aren't many reds I don't like.  (I do not like grenache much.)[/quote]

8:23 here ... yes, that movie (while a great flick) has done so much to distort perceptions and economics of wine ... regular grocery stores are now packed with terrible pinot (as in some of the worst wine on the market) but they've got clever labels and they're "pinot, yay, my fave!" so they sell.  Meanwhile, Merlot is actually a very pleasant wine even at cheap prices, and at very high quality vineyards (e.g., Bordeaux) it is amazing.  Cheap pinot is like watered down grape juice ... but it sells, entirely because of that movie.

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