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Relationship Discussion (non-explicit)
Reply to "Why won't my wife shop at Giant or Safeway like a normal person?"
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[quote=Anonymous][quote]FYI, for everyone saying milk/cheese/rice costs the same at WF and Giant, you're right. They're called "loss leaders". They're products priced below the minimum profit margin (but not below cost) in an effort to get you in the store where you're likely to buy more expensive things. They're typically perishable (so you can't stockpile), placed in the back of the store (so you have to walk by many other things), are products customers buy frequently (so they perceive the unusually low price as a bargain). [b]In other words: you come for the milk, you stay for the Goji berries.[/b] For the folks religiously sticking to a meal plan and shopping in season, yes you can beat the game. But most people cannot. Good luck OP.[/quote] WF marketing model in a nutshell.[/quote]
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