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[quote=Anonymous][quote=Anonymous]Marketing is a "business" major - it is the toughest major to be admitted to other than STEM/CS. Beware.

Look at these profiles - pivot fast from business/marketing if you can.

https://www.reddit.com/r/collegeresults/comments/1lf88w0/rejectionfilled_applicant_clutches_a_solid/

https://www.reddit.com/r/collegeresults/comments/1slnoki/white_girl_majoring_in_finance_targetmaxxes/

https://www.reddit.com/r/collegeresults/comments/1co64cf/conflicted_business_major_lowkey_disappointing/[/quote]

Marketing can be a great career, a student just has to be disciplined about:

a) picking the right branch of marketing long term (e.g. growth, product, content, brand, research and insights, strategic planning)

b) their industry (is it B2B SaaS, healthcare, CPG, etc.)

c) choosing their summer internships - it’s not like finance where there’s a clear ladder so you have to be very intentional about your sophomore and especially junior summers since the latter becomes your full time offer and you don’t have to ee-recruit senior fall

d) networking - lower percentages of business students are going for it or majoring in it, and it’s not like the big banks coming to campuses en masse, so resources are hidden and alumni lists are smaller

and e) intentional movement - marketing is low paying at first but can get very comfortable, so it’s easy to solve for stability. Moving towards the managerial and top levels requires effort.

With AI creating so much slop out there, marketing will become more popular because taste and judgment are the differentiators. People who can take all of the messy inputs, pick what’s important, and create a clear revenue-driving narrative will be winners, especially as IB/MBB roles contract (most folks start in the latter then move to marketing) and not everyone is technical enough to do SWE/Product or have the desire to grind through law/med school.[/quote]

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