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Private & Independent Schools
Reply to "What's your school's brand?"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]Eh, wouldn't ever equate Sidwell to Chanel. Sidwell is more like a workhorse. And the whole simplicity and modesty of the Quaker ethic is lost. Sidwell is more like Patagonia to me. Some kids who are first generation Americans, working hard -- rugged yet elevated. And let's not forget the real missed opportunity that is literally correct: St John's = UnderArmour. [/quote] Sidwell as Patagonia is laughable! Absolutely not.[/quote] Sidwell has a lot of two-income families who are sacrificing to get their kid into top schools. Lots of first gen American kids too. Yes, president's kids went there but it still is more down to earth than STA/NCS. It's not a fancy, showy place, but it is a place full of academic strivers who toil all hours to get good grades. It's about exertion. Chanel is about effortlessness. [/quote] You sound like an outsider. I have 3 children at Sidwell, who started in the LS. Yes, Sidwell has a lot of two-income families. However, many of those dual income families are two Big Law partners, or a combination of Big Law/physician, business executive, high-ranking government official, etc. At Sidwell, 77% of families receive zero financial aid for a school that costs ~$60,000/student. You can’t be struggling financially and paying a tuition bill that high. And those first-gen American students are usually the offspring of the political and socioeconomic elite from their respective countries. They are the children and grandchildren of presidents, ambassadors, and oligarchs of foreign countries. These are not first-gen refugees (nothing wrong with that though). However, I agree that Sidwell is not a fancy, showy place. It is an incubator for the academic elite. It’s a place where the majority of students come from relative wealth and privilege, but they’re willing to work hard to establish themselves, without resting on their families’ laurels. [b]Sidwell = Arc’teryx[/b]. Arc’teryx is an elite brand that’s obsessed with technical performance, high quality, and minimalist design. Similarly, Sidwell is focused on academic excellence/performance and being a leader among its peers. While it is an elite and historic institution, Sidwell is also the personification of quiet, understated luxury.[/quote]
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