Reply to “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”

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Reply to " “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”"

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[quote=Anonymous]"Treasure hunt" and "impulse buy" aren't really the same thing. Treasure hunt implies people are coming into the store intending to spend a significant amount of time roaming around looking deeply into the aisles for good deals or unique products. The successful scenario for impulse buys is the opposite: you know your clientele is coming in mostly for birthday cards, milk, and laundry detergent so in between those sections you place an eye-catching display of new travel mugs and then near the checkout there are a variety of trendy snacks and hand sanitizers in new scents.

Target used to do its visual merchandizing very well, with the rotating designer-branded lines and curated themes throughout the store (holidays; women-owned, Black-owned, AAP-owned companies; Pride month;  etc.). Now they've over-accelerated the holiday calendars, the featured product lines feel off (too many electrolyte and protein supplement lines, for starters), and inventory management (including stocking timelines and what the app displays versus what's actually on the shelf in its assigned place) is bad.[/quote]

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