Reply to “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”

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[quote=Anonymous][quote=Anonymous]Reading this thread with interest. Can someone explain what objective changes Target has made in the last 7 years that you say you used to shop there and now you don't?  I'm not a super frequent shopper there, but i haven't noticed much change and i'm curious if i missed something.

Did they actually pivot their business model? Or are these complaints more along the vein of "everything used to be better, and now things suck?"

- on restocking, have they adopted a different business model? Or is that simply the issue post-covid that it's impossible to find workers and/or workers don't want to work for those wages, and stores figured out during covid (when they really couldn't find workers) that life goes on without the workers?

- on quality of clothes going downhill, it seems all clothing companies over the last 30 years have been a race to the bottom on quality to cut costs.  In any event, when i moved to the US 25 years ago and first went to a target, the brands then were also much lower quality than mall brands. So maybe this is some nostalgia on your part?

- for people saying they never shop there anymore, is that because they changed their business model? [b]Or is it because we're all 40+ yo women and doing the fun target spree is something more for 20 and 30 somethings, and we've just aged out of the "shopping is fun" demographic? [/b] Or maybe it's because covid taught everyone that in store shopping is not fun, so we've all just moved past that?  It just feels like everyone i know in my age bracket just isn't going shopping anymore, and we used to love shopping 15 years ago. I used to go to target all the time when my kids were little (15 years ago) because it was something to do, get a high of buying some stuff to offset the doldrums of life with young kids. But i haven't done that in years. I guess i feel like i'm not shopping at target because i'm just over it, not because of a business change.

But curious if there's something more tangible going on that i'm missing. [/quote]

I think there is some insight here.

I remember wandering the aisles of Target when I first moved here over 20 years ago for my first job as a lawyer. I was 29 and didn't know anyone and didn't know where much was, but I found the Target and loved going there on the weekend and shopping for stuff for my new apt and I distinctly remember the yellow bikini I impulse bought there and loved and wore all summer at my apt pool. There was always something that jumped out at me that I wanted that wasn't on my list, whether it was that yellow bathing suit, or a houseplant, or a hair mask, or whatever. I especially loved the hair/body/cosmetics stuff. I do still shop like this (and almost always come away with a self-care impulse buy), and do so at Target, but nowhere near as often. Maybe a few times a year as opposed to almost every other weekend. [/quote]

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