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[quote=Anonymous][quote=Anonymous]Agree. It's quite clear that even if they admit 2 percent or whatever in EA, its primary use is to engage with applicants and convince them to apply ED2.

UChicago is an extraordinary university and I think they do themselves a disservice with how they manage enrollment. It's not as if they are scooping up Ivy kids; they are picking up the layer of students below that group. So they are not directly competing for the tiptop kids and they used to have a real identity as an egghead paradise with conservative leanings and no football. They've lost that, in the chase for ratings and the fantasy of being perceived as having Ivy-level prestige (which they do not have, despite being a much better university than, say, Penn).

I'm sure the strategy is a financial one as well and I can't say how that is working out for them (not well, if the headlines mean anything?). Maybe their artificially inflated yield numbers allows them to borrow money cheaply. [/quote]

Chicago is so interesting. They had a very distinct brand. I think they should have stuck with it. Difficult, intellectual school with people passionate about their interests. A lot of intense public school students and private school nerds finding their home.

Instead, Chicago is choosing to become Wake Forest+ - wealthy, connected, boring.

I don't think the administrators at Chicago understood what the school was historically all about.  [/quote]

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