Reply to The coordinated attack on D.E.I. is a vast right wing conspiracy

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[quote=Anonymous][quote=Anonymous]Can somebody explain to me why companies care so much about being woke nowadays? How is DEI going to boost profits? When you think about it DEI goes in the complete opposite direction of capitalism since by definition makes your company less efficient (by hiring/promoting based on identity and not merit).

Are they worried about boycotts or getting sued for not being woke enough? [/quote]

Because it is a checkbox for investors.  Investors want ESG factored into how they throw money around, therefore corporate world had to placate the demand.   It’s really just a bunch of fluff.  Do some superficial crap to checkmark boxes, investors can see the boxes are checked, and keep proceeding as usual.   lol, they still manage to do mental gymnastics for investing in oil companies like chevron.  Hey, as long as chevron has a DEI officer we goood.  They’re meeting ESG requirements so we can still invest in them even though they’re choking the planet with fossil fuels.  DEI and ESG is just a buzzword industry, nothing more, nothing less.  It’s divisive yes, but it doesn’t do anything. [/quote]

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