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Fairfax County Public Schools (FCPS)
Reply to "FCPS Masking Update"
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[quote=Anonymous]Anyone see Jeff McKay's newsletter he just sent out? A [/b]10 paragraph rant[b] about the mask law. Followed up with Brabrand's email. I've been onboard for him and like him a lot, but this was overboard. And what was with that weird ending? Maybe if he hadn't gone on so long with his rant, he would have had time to check for errors. Sincerely, Your copy should address 3 key questions: Who am I writing for? (Audience) Why should they care? (Benefit) What do I want them to do here? (Call-to-Action) Create a great offer by adding words like "free" "personalized" "complimentary" or "customized." A sense of urgency often helps readers take an action, so think about inserting phrases like "for a limited time only" or "only 7 remaining!" Jeff McKay[/quote]
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