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Reply to "will St Albans tuition continue to rise 3K every year?"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous]the current model is not sustainable. Most of these independent schools are not well managed. Any CFO should be able to manage costs to some degree. If the schools justification is to raise tuition $3K year over year and cry, the CFO should be fired and acting chairman should be asked to step down. All privates, not just STA have invested in way too much human capital. I'm amazed how many administrative assistants these schools have or non teachers on pay roll. It makes you really wonder how poorly run are these schools that charge an arm and a leg to attend [/quote] A certain class and type of people believe that if something is more expensive, it's better. It only takes a small subset of families having this mindset to effectively set the tuition increases at all NW DC schools. Even though the first domino in the chain could never actually be identified, hypothetically, let's say the consistently exorbitant price increases start at the Cathedral schools. When NCS has a ~4-5% tuition increase each year, Maret and Sidwell and WIS and GDS (and whatever other $$ private schools are in NW DC) MUST follow suit. No one wants to look like the cheaper option (there will always be some variation, but it will be small), because they worry that consumers would see that as a statement about the quality of their school. [b]I'm sure this effect must have a name but I'm too unschooled myself to know what it is.[/b][/quote] Premium pricing (also called prestige pricing) is keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers (based on the buyers' assumption that expensive products are necessarily better quality). [/quote]
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