Reply to Lochte Robbery Story: True or False

Forum Index » Off-Topic

Reply to "Lochte Robbery Story: True or False"

Subject:

Emoticons





More smilies

Text Color: Font: Close Marks

[quote=Anonymous][quote=Anonymous][quote=Anonymous]Speaking as a publicist, I would NEVER have allowed Ryan to do this interview. At least not yet. He didn't need to "explain himself" to the public or to his sponsors - not like this. There was absolutely no need for him to take more time away from other Olympians and the end of the Olympic games. The proper protocol would have been for him to wait until AFTER the games, as he has already taken so much away from the games and other competitors. So much air time has been devoted to covering his shenanigans, that he just should've laid low for a few more days.

He was also completely unprepared and you can tell he had absolutely no media training prior to this. This is what happens when you use a lawyer for your crisis PR needs instead of pairing the lawyer up with a true publicist who is experienced in this realm. Ryan needed to work with a trainer this weekend on everything from his posture to his language to his enunciation. You can tell that they didn't prepare answers in advance either, as he kept going back to being intoxicated. His sponsors DO NOT want to hear this and they certainly DO NOT want to hear it repeated like an excuse.

It's so unprofessional that he was allowed to do this interview, and that he was allowed to do it without anyone to guide him. He ends up looking like even more of a loser and he did nothing that would make his sponsors think this is a guy they should keep on paying. I feel for him, I really do, and I hope he at least thinks about hiring someone in the PR world - not just for any future interviews he does, but also to control how he re-enters the world of social media and to prevent any future issues like his upcoming birthday party in Vegas that coincides with his gf's paid appearance. He needs to totally avoid any upcoming partying, he honestly needs to send the Playboy playmate packing for now as she's not a good look for him either, and he needs to do some major re-branding and re-imaging before re-emerging in the public eye. [/quote]

He does have a PR guy, and apparently a well known one: http://www.hollywoodreporter.com/news/ryan-lochte-enlists-pr-guru-920853.

Honestly, I didn't think the interview was that bad.  Yes, he said he was drunk a lot, but, hey, he was being honest.  And he said "tantics," but probably just mixed a couple words (antics and tantrum maybe??)  I thought some of his answer were spot on -- e.g., when ML asked him what his punishment should be and he said something like "that's not my call."  ML was an ass, IMO -- acting like it's ridiculous for Lochte to think he was robbed -- like it's normal to get a gun pointed at you for damage to a poster.  All this ass kissing for Rio is so over the top.

And even the suggestion that Lochte should be banned from swimming for life is absurd.  Phelps got a DUI for driving 84 mph in a 45 zone, and he wasn't banned for life.  A number of swimmers at the Olympics had previously tested positive for banned substances, yet they weren't banned for life.  Kobe Bryant was accused of sexual assault, yet he has represented us at the Olympics more than once.  I'm sure the list could go on and on.  
[/quote]

As you can see, I addressed the "PR guy" he has in my post. The guy he hired is a lawyer who handles crisis PR situation, but from the legal angle, not from the public relations angle. There's a big difference. Yes, the lawyer is well-known, but in these situations, the best advice is to tag team with a lawyer and a publicist. A publicist knows the nuances of the interviews, a publicist has done so many of these interviews that they can anticipate the questions or even use their connections to get a little inside scoop on the angle of the interview questions, and they can work with the client on how to speak, what words to use and what things to maybe avoid repeating over and over again. The interview was actually really bad and I just hope he holds off on saying / doing anything more for a good while.[/quote]

Options

	Disable HTML in this message
	Disable BB Code in this message
	Disable smilies in this message

Review message

Search Recent Topics Hottest Topics