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[quote=Anonymous]Jen Hatmaker the brand is not a real person. It is a brand. Everything Jen posts online is part of the brand. Sometimes it lands, other times it doesn’t. The problem with being in the game so long is that Jen has not successfully been able to pivot her brand with her changing circumstances, nor capitalize on success she’s already built. She still hasn’t reached even a million followers on Instagram despite being around the halfway mark for years now.

No TV deal. No major sponsorships. No big press. No real estate or business investments that we know of. Her kids obviously don’t want to be featured much anymore and her boyfriend is a huge fake. No more vacations with the Texas besties? Does Tyler even have a passport? Not much engagement with her online besties either.

Maybe the real Jen is absolutely fabulous in life right now but the brand Jen is sad. Who is Jen as a brand now? Sassy SAHM realness? Not really. Lifestyle guru? No. Christian deconstructor? No.

She had major names endorse her cookbook and yet where are any significant partnerships with them? A feature on the Magnolia podcast, a cameo in a movie, a joint cooking post even. And with this new podcast, unless Melinda or Bill Gates actually shows up, no one cares about the make me change my opinion grift.

As many have said, she rushed her post-divorce period, which could have been a lot more generative, and decided to hitch herself to a bad bet (Tyler).

Supposedly she has a business team. I’m not sure what bull they’re selling her but any successful business must be able to demonstrate value-added, a contribution of sorts, a coherent narrative. Unless Jen is out of control and refuses to listen, I side-eye whomever is advising her. Like a cheapo cruise, really???? That’s MLM type of desperation.

Jen needs elocution classes desperately. Supposedly she is a famed public speaker yet her recent videos make her look like a tweaker. Maybe she is psychologically damaged from the divorce. Maybe she is overconfident that her “down to earth” Texas charm still sells. Trust me, even the most seemingly real oh shuck type of influencers are practicing that shitck down to a T. Jen is seemingly just winging it, pulling at her clothes, sticking out her tongue, making weird faces, etc. That’s not cute and probably why she has not successfully made the transition to TV or film.

Even her look, sorry does not elevate her brand. It’s one thing to look like “trash” once in a while for a cute post but scarecrow hair, ill-fitting clothes from Target and Amazon, and an untreated medical condition leaving her with tomato face… even for non-famous, non-millionaires, we know to look the part in public when we want a job. If Jen wants to elevate her brand, she has to elevate her look. I don’t care if she’s obsessed with being blonde. Either invest in a better hairstylist who can make some form of blonde work for you or go back to brunette.

I’m not here to insult on Jen’s looks for no reason. I spend most of my days in pyjamas. Jen is a beautiful woman but if she wants to be more successful, she has to look better. And date a guy with more than 3 graphic t-shirts. [/quote]

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