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Reply to "Why rankings are bunk"
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[quote=Anonymous]11:49 again. Just to clarify. Acceptance rates are one of several components that go into the USNWR index. So anything that increases applications to a school will reduce the school's acceptance rate. And, because this feeds (with other things) into the school's USNWR ranking, this will lead to a rise in the school's place in the rankings. Therefore, marketing, which improves a school's reputation, can definitely lead to a rise in applications and a corresponding rise in USNWR rankings. Apparently Tulane tried to change its image with brochures showing students in lab coats. Applications plummeted. For Tulane, New Orleans is a big selling point, so when it switched to pics of art students taking notes in the French Quarter, applications rose again. I think I read this in Crazy U. I also read somewhere that Stanford didn't have the same reputation a few decades ago. Maybe 5-6 decades ago, I'm not sure.[/quote]
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