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Reply to " “Target is not an ‘everything store,’” Says CEO , “That’s not what guests want from us.”"
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[quote=Anonymous]I go to Target frequently (once or twice a month). I also shop at Walmart, and I have Amazon Prime. Target offers the most pleasant experience of the three. The store feels comfortable and the website is easy to navigate and find what I need. When I go to Walmart, I often find better prices, which I appreciate. I also spend the entire time looking forward to leaving. I hate it there. It's physically unpleasant. The lighting is upsetting. It's overstuffed. It's messy. The layout is often inconvenient. I still go, I need to save money. But it sucks. The website is better though not as good as the Target website. Amazon doesn't offer an in person buying experience, which for certain things (kid's clothes and toys especially) I really prefer. The website can offer good deals but it's unpredictable. Instead of brands or lines I'm familiar with and feel like I can rely on, most stuff on Amazon is from some unpronounceable Chinese company and you have to hunt through the reviews to find out if it's trash or not. They all have their place but I think Target's biggest selling point over Walmart and Amazon (as well as grocery stores, Dollar Tree, TJ Maxx, Nordstrom Rack, and boutiques) is that it is generally a pleasant sensory experience to be there. It doesn't stress me out. When I go to Target, I often treat myself to a drink so I can sip it while I walk around. I don't feel hurried and when I walk out I feel normal and not like "ugh, so glad to put that chore behind me." Sometimes it's worth paying an extra 50 cents for toothpaste or an extra $4 for kids' leggings to feel that way, even as someone on a budget.[/quote]
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