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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]To be honest - a few thousand dollars discount could easily be meaningful for “middle income” 400K families and might be enough to get them to enroll.[/quote]
Okay, now that's ridiculous. These are the same families who mostly own million-dollar homes and cars that cost over $50,000.[/quote]

Those figures are quite modest in DC to be honest. We have an HHI well over 400K and house valued at over 1M but still drive an 11 y/o Honda Accord - and it’s our only car. [/quote]

That you own one old Honda doesn't change the fact that you could afford multiple new cars. [/quote]

I think this was in response to someone suggesting that folks in the 400K HHI and 1M house range are necessarily riding around in multiple high-end late-model cars. And this is all quite relative.  In Alabama and most other parts of America, 400K is almost unimaginably wealthy. In DC, with its concentration of wealth -- yeah, that's just modest if you're talking about middle-aged professionals.  But nothing is wrong with modest in DC.

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