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[quote=Anonymous][quote=Anonymous][quote=Anonymous]My oldest was spammed by UChi and some of the mailings were extremely targeted/arty (art kid, she ultimately enrolled at RISD) and not inexpensive. Since she was never remotely interested, and frankly not a match ever to be admitted (didn't even sit for SAT/ACT), there is no other explanation than that they were recruiting to reject. Since the real financial returns come from *yield* and most other schools have been investing in their yield game, this did make me think UChi had lost its way. A low acceptance rate can boost yield, but only if the student is interested in the first place.[/quote]

They achieve success in their game by admitting nearly their ENTIRE class from ED1 and ED2 (predict nearly 100% yield this way) They want a ton of applicants to reject to drive down their acceptance rate and don’t have to worry about yield because that was achieved through the ED rounds. Lowers their credibility imo. [/quote]

It will work forever as long as people keep rating schools by how rejective they are.

Lots of ED applications means that there are a lot of students who have them as first choice, it’s clearly a desirable school.

As always the DCUM sour grapes- I can play the system all I want but if the school plays back they not credible and engaging in exploitation.

Chicago is doing what parents are begging for- single digit admit rates to give an aura of super exclusivity but also no problem getting in if it’s the real first choice.[/quote]

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