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College and University Discussion
Reply to "U Chicago financial woes"
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[quote=Anonymous][quote=Anonymous]My oldest was spammed by UChi and some of the mailings were extremely targeted/arty (art kid, she ultimately enrolled at RISD) and not inexpensive. Since she was never remotely interested, and frankly not a match ever to be admitted (didn't even sit for SAT/ACT), there is no other explanation than that they were recruiting to reject. Since the real financial returns come from *yield* and most other schools have been investing in their yield game, this did make me think UChi had lost its way. A low acceptance rate can boost yield, but only if the student is interested in the first place.[/quote] The more rejective your school is, the better the yield. The way you become more rejective is by boosting applications. It’s a very rational approach as long as people continue to conflate rejectivity with quality. How much do people think it costs to send out tens of thousands of mailers? Not in the millions, those aren’t $10 each.[/quote]
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