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Travel Discussion
Reply to "Disney shutting down Star Wars hotel"
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[quote=Anonymous][quote=Anonymous]This seems utterly ridiculous to me. They put a ton into building that place and it’s been booked pretty well solid. Can they really be losing money on it? If so, why not raise the rates? I have a family member that went for a milestone present and loved it. [/quote] It's definitely not booked solid anymore. After the initial surge/interest they haven't been able to keep it full - even with offering some (pretty limited) discounts. The venn diagram of people who love Star Wars, enjoy cosplay, and can afford this hotel is pretty small. If they lowered the price significantly I'm certain they could fill it. It's got to be quite expensive to run, though, given they have lots of equity actors involved in addition to normal hotel staff. So clearly they've done the math and the expense to run it isn't worthwhile at a significantly lower price point.[/quote]
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