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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]It's a business. Every app gives them money. Marketing LOL[/quote]

Yes, but it's not about the application fee -- it's about getting the largest application pool, which benefits the school in numerous [i]other [/i]ways.

At an average of $65, when you think the of the time and effort that goes into every application and the costly systems behind them, minus the cost of the marketing it would take to drive those numbers, and discount fee waivers etc... it's easy to see that "generating application fees" is one of the worst and most unprofitable business ideas ever.  It's not why they do it.[/quote]

Partially disagree, PP.  the fees are not completely irrelevant to the marketing effort.  A school at Chicago’s level simply isn’t going to look at applicants below the mid-1300s unless they are serious jocks or otherwise distinguishable from the regular pool.  Each application that falls in the sort below the mid-1300s will get exactly five seconds of actual attention and will then be routinely rejected.  In other words, it appears that they are soliciting applications that they have exactly zero intention of ever considering.  
[/quote]

They probably let a software do the work so adcom is seeing only scores above a certain level. Kind of like a televangelist segregating all the prayer request letters in one pile (donation checks in another) and saying a generic prayer. [/quote]

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