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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]It's a business. Every app gives them money. Marketing LOL[/quote]

Yes, but it's not about the application fee -- it's about getting the largest application pool, which benefits the school in numerous [i]other [/i]ways.

At an average of $65, when you think the of the time and effort that goes into every application and the costly systems behind them, minus the cost of the marketing it would take to drive those numbers, and discount fee waivers etc... it's easy to see that "generating application fees" is one of the worst and most unprofitable business ideas ever.  It's not why they do it.[/quote]

Partially disagree, PP.  the fees are not completely irrelevant to the marketing effort.  A school at Chicago’s level simply isn’t going to look at applicants below the mid-1300s unless they are serious jocks or otherwise distinguishable from the regular pool.  Each application that falls in the sort below the mid-1300s will get exactly five seconds of actual attention and will then be routinely rejected.  In other words, it appears that they are soliciting applications that they have exactly zero intention of ever considering.  
[/quote]

PP here -- my point was the idea it drives revenue is ridiculous.  It just is, not matter how you think of it.  Call a college and ask them.  Ask someone in college marketing.  This is a made up tinfoil hat theory that does no applicant any good.

Colleges don't get your kid's exact score when they buy a list.  They get a range and a bunch of names in that range.  They have no way of knowing if your kid is at the top or the bottom of the range, nor if they will improve on a retake or superscore, or if your ACT is better, or if you choose to apply test-optional.

This theory also discounts the applicant's ability and responsibility to know if their stats are worth a shot.  It is not insidious, no matter how you look at it. Sorry.  You're just wrong.[/quote]

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