Reply to USNWR College Rankings 2018

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]Well, I'm not really talking about the top 10 colleges; you're right that they consistently excel in most rankings. More referring to statements based almost single-handedly on US News, like "USC is worse than Emory" simply because Emory is in the top 20 and USC is outside of it. Students overwhelmingly pick USC over Emory: http://www.parchment.com/c/college/tools/college-cross-admit-comparison.php?compare=University+of+Southern+California&with=Emory+University[/quote]

Students rejected by UCLA and Cal pick USC.[/quote]

Definitely true for in-state kids, however I'm not sure out-of-state applicants care that much,[/quote]

USC  is often grouped with the leading California public schools (Cal-Berkeley and UCLA), but USC is a private school that is considerably more expensive (and less cash strapped) than the public universities. As a consequence, USC has a more evenly balanced socioeconomic profile. Yes, the “University of Spoiled Children” is the school of choice for the well to do, but a large number of students from around the country come on full or partial scholarship, so there are more students from lower socioeconomic groups at USC than at UCLA or Cal. UCLA and Cal are preferred by cost conscious in state residents.

The schools are all highly selective, with acceptance rates of 16-18% and the demographics are similar in many respects 12-15%  Hispanic, 3-5% African American. 12-15% international. The one big difference is that each of the schools is majority minority, UCLA and Cal are predominantly (about 1/3) Asian American whereas USC is about 40% white and 20% Asian American. Another big difference is campus location and atmosphere and student life. Three very distinct college experiences that are not at all fungible. 
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