Reply to Jen Hatmaker

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[quote=Anonymous][quote=Anonymous]WHy doesn't she disclose when she has a paid sponsorship like FTC requires? I follow a lot of influencers and seems like they go above and beyond to disclose it. She doesn't look like she ever says she's being paid by Better Help to make these posts.[/quote]

Marketing Exec here who hires influencers and agencies who hire influencers. She is legally required to disclose her ads and paid partnerships. She doesn’t do it because she doesn’t have any ethics or a moral compass. The brands and the agencies who work with them who are paying her are fully aware of requirements and because they don’t enforce it with her, I find them as morally bankrupt as her and wouldn’t buy a single thing from them. She probably thinks she can get away with it because she primarily posts her ads and partnerships on her stories.

I went out to lunch with another Marketing professional the other day and we were laughing about how we can find tons of excuses to not exercise. She said she could justify anything and laughed. And then she put a serious face on and said, well no, that’s not true. I can’t justify immoral behavior within myself. And I thought that moment of honesty was so refreshing and it spoke volumes about her character and who she is. Imagine Big Sis ever saying that. 
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