Reply to Lively/Baldoni Lawsuit Part 2

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]Oh, this looks terrible for Blake. From a legitimate news source that has been neutral throughout the trial and isn't the Daily Mail:

https://puck.news/blake-livelys-beauty-brand-is-quietly-collapsing/[/quote]

Some excerpts:

"While most brands plan for a 20 to 30 percent dip within six or so weeks post-launch, sales of Blake Brown were down by close to 90 percent."

"Now I’m hearing that Give Back Beauty, the Milan-based beauty manufacturer and incubator behind Blake Brown, wants out of the brand. According to a source with firsthand knowledge of the situation, Give Back Beauty has been “trying to get out of the deal” since late last year."

"Recent reports suggest that Lively and Reynolds were considering moving to the U.K. to start over. Who’s going to tell them that Europe still has access to the internet?"[/quote]

Blake should be thrilled that she can blame the failure of her hair care brand on this mess. Come on. Was there ever any world where this would’ve lasted more than a year or two? Celebrity brands have an over 90% failure rate. Blake has a series of failed businesses behind her, this was never going to work long term. No one expected it be the next Lola Vie or Rare Beauty. [/quote]

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