Reply to I am loving the support Shepherd is receiving

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]Back on topic, I'm happy to see the supporting coming from the community as well.  Building a philanthropic culture is a multi-step, multi-year process. Hopefully the work that  is being done this year (by some insanely dedicated parent volunteers) will spark relationships and yield benefits for the entire school body for years to come.[/quote]

amen[/quote]

+2.  Shepherd more than doubled ticket sales compared to last year and sold out their venue (which is where I think OP was going with the comparison to JKLM--I read this as OP noting that Shepherd is much smaller than some schools with 700+ kids yet still managed to sell a lot of tickets, not as a disparagement of these schools, which are excellent in their own right).  Their efforts included:

1) forming a separate gala committee, so that parent volunteers who aren't currently on the PTA board could also participate.  This drew on the talents of even more parents, with backgrounds in marketing, finance, event planning, etc.

2) putting up yard signs in and around the neighborhood

3) outreach out to area businesses

4) outreach to Shepherd Park neighbors and Shepherd alumni (I haven't been in DC long, but apparently there's a strong network of Shepherd alumni who attended the school, still live in the area, and still very much support the school)

5) in an effort to be inclusive, translating gala flyers into languages spoken by current Shepherd families--Spanish, French, and Amharic

6) PTA coffee table before and after school encouraging parents to purchase gala tickets

7) a nationally recognized keynote speaker (former NASA astronaut and TV host), Ward 4 rep as honorary chair, etc.

I'm sure I'm missing some efforts.  Not sure which strategy was most effective, but I think this was a very well-organized, all-out effort to leave no stone un-turned and try to encourage both current families and community members to attend.  I'm sure there are some things that could've been done differently, but this is the first year they've attempted this sort of approach to the gala.  I think these hardworking parent volunteers deserve props on their efforts this year.[/quote]

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