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[quote=Anonymous]
$700-800 a month on food and related hygiene/dry goods products at Whole Foods.
Family of 4 (preschooler and elementary schooler).

I have discussed this many times with my friends and on DCUM: the price you spend on groceries really boils down to meal planning and not wasting food. 
You can eat organic and fresh for a very reasonable sum, provided that you utilize left-overs, and know exactly what to buy for what you plan on cooking. Usually that also means not buying too much too far in advance, since it is difficult to evaluate how fast produce will ripen. If that happens, you then need to be creative to incorporate that food in your next meal.

Many years ago, I did an Excel spreadsheet comparing grocery costs at Whole Foods and Giant's. At the time we lived smack in front of a Giant and it was most convenient, but I wanted to switch to fresher produce and more unprocessed choice. Now we live closer to the WF and it's a no-brainer because it turns out food is less expensive at Whole Foods, for the following reasons:

1. I buy cheap but quality organic bulk grains from the bins and many organic 365 items.
2. The produce on sale is fresh so I take advantage of the sale, whereas the sales at Giant's are mostly on wilted produce, and practically never the organic versions.
3. I usually never get carried away by the expensive luxury items. I do buy expensive tea and my children's favorite French kid cheese, Laughing Cow - it reminds them of when we lived in Paris. However, I buy these at the bulk price and even with that my monthly total is between $700 and $800.

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