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[quote=Anonymous][quote=Anonymous][quote=Anonymous]I worked very closely with Rolex for many years and the reason why they sell so many now is they changed their marketing and now everyone wants one.  In the US they used to market to a very select crowd and now they are marketing everywhere.

There was a power struggle after Allen Brill died in 2010 about how to run Rolex USA and they hired their in house marketing guy who changed the way they marketed the company and for a few years it didn't do very well especially around 2012-15 when sales dipped because of the economy but as the economy recovered, the marketing to everyone really took off and their hybrid approach of exclusivity and putting their name on everything changed everything as did the popularity of F1 which used to be very exclusive now anyone can go enjoy the race and while the US Open Golf Tournament used to be their only sponsorship, every tournament is now sponsored by them.

Are they the best watch?  no, are they the most popular top brand yes but it's not as exclusive as it once was. [/quote]

You basically nailed it, but the iconic nature of brand Rolex coupled with just enough exclusivity to keep it out of reach for most folks makes it aspirational.[/quote]

And one is still getting a beautiful watch. [/quote]

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