Reply to Trendy luxury jewelry. Cartier, VCA etc

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[quote=Anonymous][quote]I am French and know quite a bit of that world and I really want people to understand that the luxury world has no respect for entry-level buyers like that. You're just projecting that you're desperate for a foothold into haute couture and don't know artistry if it hits you on the head. [/quote]

[quote]The Love and VCA lines are the jewelry equivalent to the Neverfull. Basic, overdone, too many fakes.[/quote]

There was a really good TikTok on this recently from a guy who used to work on VCA. I’m going to try to find it - because I may not do it justice - but his point was that, like a lot of the posts in this thread, it’s become “trendy” to dump on Cartier and VCA:

[b]1, People aren’t tired of the object; they’re tired of the image of the object.[/b] What you see on Instagram or your For You Page isn’t real life.

[b]2, The middle and upper-middle classes use objects to project wealth.[/b] When an item is no longer perceived as exclusive - or no longer signals “status” to the audience they care about - it stops doing the job. So the UMC rotates to the next thing, and suddenly Cartier, VCA, Hermès, and Chanel are labeled “basic,” with everyone chasing whatever feels newer, rarer, or harder to clock. That’s also why the UMC obsesses over “stealth wealth.”

The most interesting part,

[b]3, The truly wealthy don’t care.[/b] If you walk into five-star hotels or members-only clubs globally (Four Seasons, Aman, etc.), women are still wearing these pieces. Wirkins at Walmart? Don't care, still lining up for leather appointments in the Hermes flagship. Their class status is secure -- so the item doesn’t have to [i]prove[/i] anything. It just has to sit on their wrist and be beautiful. If it’s “everywhere,” so what? It’s a classic that will outlast trend cycles.

That hit the nail on the head of something I’ve noticed for years. DCUM and the internet broadly deride these items as “basic,” but when my family vacations at high-end hotels, for example, women aren’t just wearing Love bracelets, they’re wearing the pavé versions. Not in a “look at me” way, but in a "I have nothing to prove, this is my everyday jewelry" kind of way.[/quote]

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