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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]I really thought this was going to be about someone like one of my kids, who really doesn't seem to get that some of the things she says comes across as stuck up (constantly correcting other kids, for example). I didn't think it was going to be about brand snobbery.[/quote]

Which, for most people, is a brief phase. Only the truly shallow or insecure continue brand snobbery into adulthood.

No wonder we’re raising the anxious generation. [/quote]

I know a lot of very brand conscious adults. It is partly insecurity but I think it often has to do with risk aversion. It's like "what are we all buying?" so they can buy that and not have to worry about fitting in or engaging in outlier behavior. I think you especially see this in the DC professional where people tend to be status conscious and just want to blend in at work, at school, in the neighborhood.

I have some longtime friends in this area who have just always been this way. I think it's about risk aversion and wanting to control their surroundings and the way other people see them. Which, yes, is a form of insecurity, but it's less about trying to impress people than just trying to maintain a specific image and blend in.[/quote]

Brand conscious is different than brand snobbery. [/quote]

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