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[quote=Anonymous][quote=Anonymous]Can someone help me understand what "midsize" means and if it's an actual thing?

I am in my early 40s and see a lot of fashion reels and a lot of the women in them call themselves "midsize." Like, "As a midsize woman, here's what I wear to brunch/on a run/on vacation!" The thing is, [b]these women are typically size 12-16, which is totally fine but I don't understand how that is "midsize."[/b]

I first started seeing it and thought "Oh! I'm kind of midsize!" (meaning I wear about a 6, often a M) but then I realized that's not what it seems to mean and we do not wear the same size at all. I am confused. Is the "mid" referring to between regular and plus? Is it suggesting that this is the new M? Is this a thing? Or just a random narrow subset of reels I am seeing (that don't actually pertain to me, which is odd.) [/quote]

It isn't.

This is the result of marketing. If women (fwiw like me) who are a size 14 consider themselves "mid" instead of "plus" ... they feel better and buy more stuff. And, perhaps more importantly, influencer marketing in this area will be more effective if women can consume it and not hear the word "plus." Also, as a practical matter, at this point given the epidemic of overweight/obesity in America, a 14 probably is about the average size, so I can see where calling it "plus" would gradually fade away. [/quote]

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