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[quote=Anonymous]AN is a good deal for Sara but bad for families. It is a business model problem. She wants to make a lot of money, and one-on-one counseling limits how much money she can make. She can advise a million students at a low fixed cost with this model. So she came up with an approach that makes her a lot of money.

The main help families need in the admissions process is getting advice for their specific circumstances. The general advice you can get from reading any good book on admissions. It is like asking for relationship or counseling advice in a newspaper vs talking with a therapist. In a newspaper the person is probably famous and gives good general advice, but many of the nuances are lost. In competitive admissions space, this is not the kind of help that would give you any advantage. A counselor who is familiar with the student and the school system, can give targeted, direct help that we found to be vastly more useful. I wish we realized this much earlier in the cycle when we were applying.

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