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[quote=Anonymous][quote=Anonymous][quote=Anonymous]Wait, didn't know lululemon was "out"  Weird.

Just get whatever DD likes, not just what is "in" 
i'll never understand buying stuff you don't even like just bc someone random says you should wear it.[/quote]

My daughter says lululemon is still in. The purpose is exclusivity.  This used to be a brand that only upper class would even think to spend that amount of money on. For wealthy  WAHM who worked out and ran errands. Look at instagram and TikTok. It seems like everyone’s mom can save up and is now willing to buy theirv14yo a $120 pair of leggings. One pair.

What’s “in”  is each season’s new color. That shows you have money. There is a subtle difference in Lululemon red Marlot, rouge, and garnet. But IYKYK. And the dupes can’t keep up.

My daughter calls  it “basic”. You’re a follower trying hard to be like everyone else..A girl is standing there thinking that all she needs are the clothes to fit in. Then once she thinks she’s “in” she finds out she doesn’t have the Stanley cup. She gets what she thinks is the hot color, but now the in kids’ cups coordinate with their outfits - everyday. And then there’s likely something else.

My DD finally decided to not play the game, probably when I gave her the cash to buy whatever she deemed “worth it” instead.

But as a parent, I was curious how LL and Stanley would/coukd stay in business. I def understand the business plan now. 
[/quote]

Lady we know. It’s not like you cracked some code. All brands have done this since the dawn. If we’re talking teen brands though I would be a love shack girl and not a LL girl because I get to wear LL now, at 45, and I really could afford it all if I wanted and they are my basic day pants. Not fun pants. Can’t imagine wearing them to be cute. [/quote]

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