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[quote=Anonymous][quote=Anonymous]So, the thing I don't get about this is - with say, the Lulu leggings or the Stanley water bottle, people see that you own those products. What's the point of Drunk Elephant for a middle schooler when you just use it at home. Can't you just say you do? (Not that I think kids should be trying to impress each other, just trying to understand the psychology.) [/quote]

Tween mom here. The Drunk Elephant product they really like is called something like Goldi drops that puts a sort of sheer sparkle on your face. So you can see it if you know what to look for. But it's like Stanleys, Nike Air, etc - the value is saying you have it, or having it, same as it was for whatever hot labels were in when you were in middle school (I'm from the Gen X Benneton/Esprit/Firenze or whatever those sweaters were) . They also show each other their products when they hang out at each other's houses, try them out or show them to each other on Facetime.

I think about what I was putting on my face when I was her age - gross Wet n' Wild makeup - so I am okay with some sheer sparkle (that she has to pay for or get as a gift). They are trying to figure out who they are and while they all look at Drunk Elephant at Sephora, I am not sure they are buying it because of the cost. They are into skin care but there are worst hobbies.

If these kids try a product and don't like it, or it burns or makes them break out, they stop on their own. They really like the things with the heavy fruity or floral scents. I don't think it's quite as nefarious as people make it out to be. I think middle school is a time to try out some different personas and this is one of them.

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