Reply to The Marketing from some of these schools is nuts- and totally wasteful

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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]I agree it's gross and wasteful. My kids is at a magnet school where the kids are bombarded with UChicago marketing materials. In the Bethesda Magazine article, it was reported 55 students at this school applied last year and 0 were admitted. It's often about inflating application numbers, nothing else.[/quote]

Are you suggesting that the folks in marketing who are responsible for encouraging as many students as possible to apply are sending out marketing materials with the intention of getting the maximum number of students to apply?

Is that really some kind of conspiracy?  I mean, how is the college supposed to know you won’t get admitted unless you apply?  Do you expect them just a guess because of the school you go to?

Do you get this mad when stores you don’t shop at send you advertising?[/quote]

It’s well known that U Chicago sends loads of marketing materials to unqualified students and that this increases their number of applications and reduces their acceptance rate.

It’s not an accident.

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Uchicago hired a guy to run its admissions dept about 20 years ago and his direct aim was to lower its acceptance rate, which was about 50-60%—way above its peers particularly
Columbia. I went to Columbia so I remember reading this and he remarked that Chicago should have as many apps as New York.   He revamped the dept and undertook an aggressive campaign to increase the apps. The school utilizes 2 ED cycles, which explains an artificially high yield. Applying and getting accepted RD is impossible. [/quote]

Yes, U Chicago is absolutely the worst in the ranking games that includes its marketing. Someone in this thread asked, what is so sinister about what U Chicago does. It's not sinister but for a #6 ranked school, it's a bit pathetic. Obviously this is how it reached #6 but it's about time U Chicago tone down on it now that it has reached the top. I get why Case Western does it (the crazy number of post cards sent every 2 weeks) because it has a hard time getting students but why does Chicago need to do this?
[/quote]

How does marketing affect rankings?[/quote]

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