Reply to The Marketing from some of these schools is nuts- and totally wasteful

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[quote=Anonymous][quote=Anonymous]To the person who keeps saying that schools don’t know scores, you are wrong. They order batches and set parameters. For example, they may say send me all of the scores above 1200 from males in these three ZIP Codes……. If the batch is larger than what they are willing to pay for, they get a randomized sample from within that patch. This is all very clearly explained in the selling go book. Line.

Also, schools that are looking to increase their appearance of selectivity want as many kids to apply as possible. The goal is more applications. [/quote]

Read back what you wrote - [i]it directly contradicts your first sentence[/i].  You admit they get batches, and [b]they don't know specifically who in each batch got what score[/b]...  They have no idea who the 1550 is and who the 1200 is... so how would you suggest they market the school?

...they also don't know who will retake, or submit a different test, or what your GPA is and what else you have to offer...

...[b]they have no idea if they will accept you until you send in the application[/b].  Yes the point of the marketing is to get you to apply.

But guess what?  Guess who knows all the above data?  [b]YOU. [/b] So don't apply.  It's not complicated and [b]there is nothing sinister about it[/b].

Yes I know this is a difficult process for families which often involves disappointment to our children, which we all don't like. How would you recommend U Chicago market their school, then?

What would work better?[/quote]

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