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College and University Discussion
Reply to "Why do selective schools market?"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]DS is a hs freshman and must have signed up for some lists, [b]because he's getting marketing material from schools he doesn't have a chance of being admitted to[/b] - but because they're advertising, he thinks he does. I know we're not ready for the college search yet, but it's pretty upsetting to me as well. Why do they do this?[/quote] It's University of Chicago, right? They're relentless and shameless. He didn't sign up for anything. He probably took the PSATs, and maybe some AP tests, and indicated that he was open to receiving materials. [/quote] +1 My kid received a handful of beautiful brochures from U Chicago and many, many postcards. He had virtually 0% of being accepted. I think the combination of his indicating openness to receive materials and out zip code made him an easy target. [/quote] "Easy Target?" You mean a college knows a kid is preparing to go to college so they sent him a brochure educating him about the school? What could you possibly mean by "easy target"? Who are they supposed to send their brochures to?[/quote] U Chicago sends their marketing to anyone who checks the SAT/PSAT/ACT box "willing to get info". Ideally they should be targeting only those with at least 1400+. Sending info to a kid who got 1100 on the pSAT is not someone with any shot at UChicago. [/quote]
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