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College and University Discussion
Reply to "Why do selective schools market?"
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[quote=Anonymous]Application fees aren't viewed as a source of profit for universities. More applications means the need for more admissions staff (and their salaries). And the recruiting, itself, is expensive (not so much the emails, but certainly on the printed brochures, the travel of admissions officers, the extra staff needed to field questions from kids who are trying to show demonstrated interest, etc). I look at how much actual full-color, glossy paper my kid has received this year, and I bet it costs about as much as the application fees will be. I hate the mailings for the environmental impact, but it seems clear that the schools aren't making money by doing all of this to get more applications.[/quote]
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