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[quote=Anonymous][quote=Anonymous][quote]The key concept that's missing here is customized essays. All other things being equal, admissions officers have a harder time refusing someone who can express enthusiasm with particular courses/professors, or something specific about that college. It's cheaper than a visit and a lot more powerful. Also, keep in mind that the Common App allows this: since you click submit for each college separately, you can tweak your personal statement each time. 
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Please stop posting about this - you show up on every thread recommending standardized essays.  Many, many people have told you it's not necessary and virtually every kid gets into schools without doing this. Your kids are probably the only ones in the entire DMV that DID do this.  It's a waste of time.  If schools want customized essays, they include supplemental essays as part of their applications.[/quote]

Why are you down playing this advice. It might work for some people. Especially those applying to a college with a strong mission or identity. If you are applying to a school with a religious affiliation or an hbcu then maybe you might tweek your common app essay for those schools versus another school. Its an option, no one says its works or you have to do it. But it is a valid point for people to know that the version of the common app essay that goes to school is just the one that is in the common app when you hit submit. This also means that if you applied to a school rolling in sept or ed and didn't get in and then are going to apply to more schools by a Jan 1 or Feb 1 deadline and you have reconsidered if your common app essay is really getting your point across you can change/update it.[/quote]

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