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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]It is pretty common for charter schools to do marketing and advertising.  Some public schools do as well.

How do you even know the money is coming out if the BASIS DC budget?  Maybe it is from the BASIS network or a donation.

[/quote]

True.  Charter schools do this kind of marketing and advertising all the time.

Here is a metro ad for Friendship Charter in DC:

[img]https://i.postimg.cc/W45hzC4t/Friendship-Charter.jpg[/img]
[/quote]

But they're trying to fill seats. If more people apply, they get more revenue. That's not the case for schools which are never getting through their wait-list. [/quote]

"Never" has a meaning and you don't understand it. A few short years ago BASIS moved entirely (or almost entirely) through their WL. Schools don't  [/quote]

Do you think BASIS is doing this to fill seats or doing this to diversify/be able to say "we're trying to diversify?" This isn't even a criticism - but I think it's extraordinary unlikely that anyone at BASIS is looking at the numbers and predicting that they are going to have excess capacity. DCPS is only going one direction as far as de-emphasizing tracking and randomizing admissions to selective high schools and there are more UMC kids in EOTP neighborhoods.  [/quote]

BASIS doesn't need to fill seats.  They have left people on the waiting list for years now.  They are trying to improve the quality of the pool.

Friendship has 14 charter schools in DC, and they definitely need to fill slots.  The best Friendship Charter is Tech Prep and even it doesn't get enough lottery applications to fill all its slots for 9th grade.[/quote]

They're advertising on buses to try to improve the quality of their pool? How is that going to work?  You can look at their parcc scores -- the at risk kids do on average worse. The white kids on average do better. If BASIS did zero advertising and actively made it hard to apply so that the only applicants were intense, neurotic UMC parents, that would improve the average quality of their pool. (They should not do this.) Or if they could selectively reach out to ward 7 and 8 kids with high test scores. (Which they can't.) But bus advertising is not doing that. [/quote]

It's a lottery. If assume an even chance at admission then the more diverse kids are in the lottery pool then the more diverse kids will enroll. Not sure why that concept is so hard for you. The bus in question goes through the heart of the neighborhoods you are asking them to target. And the kids you want them to target take busses.

Get it now?[/quote]

Ok, so by quality, you did not mean academic performance. You want them to recruit more kids from groups which, when they come to BASIS, have lower test scores and leave at higher rates. That's fine. It's not such an obvious definition of quality, though. [/quote]

No one who has any idea what they are talking about would suggest BASIS (or any school) advertises to "increase quality". These are pure lottery schools. They are trying to improve their diversity and reach kids from under-represented demos. Kind of offensive that you assume kids from W7 or W8 and/or minority kids will fail out of BASIS. Your logic is that BASIS should admit only kids from W2/3/6 and only those from UMC families?

You lost the thread, lady. Go eat some turkey. [/quote]

Sounds like you need to work on your reading comprehension.  Your post is just illogical nonsense.

Did you read the ad?  It says that BASIS is the number one charter school in DC.  Obviously, they are trying to increase the quality of the pool, that is, to attract the best candidates to apply for the school in the lottery.  The ad is also trying to do so by targeting a bus that goes across the river, this, increasing quality from that area as well.

People self-select for BASIS.  The stronger the pool, the more likely BASIS remains the number one charter school in DC.[/quote]

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