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[quote=Anonymous][quote=Anonymous]I am the Director of Admissions at a medium-sized PreK-8 private school in Northern Virginia and I was hoping to gain some insight from readers on how to recruit new applicants.

Since we are in Fairfax County, we compete with the public school system for good students, and since we do not go through high school, we have a number of families who withdraw prior to graduating to enter a school that continues through 12th grade.  We are a solid academic program, offer many services to benefit working parents, conveniently located to many major highways/mass transit, and are competitively priced in our market, but are still having trouble recruiting new families.

Since obviously there is a market for independent private education, how do you (as my target demographic) look for private schools?  Is there a way to more effectively market our program so that families can consider my school for their children?   Advertising can be a huge money pit, and although I'm not adverse to spending a little money, as a not-for-profit, I have a pretty tight advertising budget I'm working with.

Any insight you can provide is much appreciated!

A Humble Admissions Director[/quote]

There is no better marketing than word of mouth from pleased parents and kids.  Nothing else compares. So, if the school is doing it's job, then word should get out.  In the shorter term, there are private school fairs[/quote]

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