Reply to How is Ghirardelli brownie mix so cheap? Am I missing something?

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]I make brownies from scratch all of the time and the ingredients are unbleached flour, eggs, vanilla, butter, sugar, baking soda, baking powder and unsweetened baking chocolate. [/quote]

Same, except I use Dutch cocoa powder, no baking power or soda. I melt the butter first in a pot then add in the cocoa powder, then the eggs and vanilla, then stir in the flour and salt.  It couldn’t be easier.  [/quote]

Ah but it could - just open a box of Ghiradelli, put in one egg, 1/4 cup water, 1/3 cup oil and go.  Much easier.

I'm a baker...I have some cakes that are brownie like and are better then Ghiradelli double chocolate but no brownies from scratch that are. But, I haven't tried THAT hard.

On the other hand, I spent a few years trying to find a white cake recipe that was better then a Cake Doctor one based on a mix - and I couldn't.  The consistency of Betty Crocker White cake mix is unparalleled lightness.  And yes, multiple recipes, multiple flour types, shifting, creaming, etc.  No scratch white layer cake can match it.  [/quote]

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