Reply to Why do people buy white cars/SUVs?

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[quote=Anonymous][quote=Anonymous]From this article:

[url]https://www.nytimes.com/2021/03/25/business/car-paint-job-resale-value.html[/url]

Over the years, those technologies that improved the longevity of cars and paint may help explain the unprecedented 10-year run for white as the most popular color. Its functional advantages also help. White is good in hot climates and hides scratches and dings well, making it popular with fleet buyers.

“Rental car companies love white,” said Karl Brauer, executive analyst for iSeeCars.[/quote]

OP here - thank you, that article was very enlightening!

A couple of quotes/points jumped out -

I'm baffled by the responses here from folks who say they don't care about color.  From this excerpt, it seems they are in the minority - "The importance of color to cars is almost singular. It’s nothing to chuck a formerly fashionable fuchsia T-shirt, and you can repaint a room in a weekend. But repainting a car costs thousands and requires skilled technicians. With the possible exception of kitchen appliances, there are few color decisions as costly that consumers live with for as long. In a routinely quoted poll from 2000, 39 percent of car buyers said color was more important than brand."

Another good one for the 'fancy' white colors, like that Mercedes [i]designo Diamond White metallic[/i] "The white we have is not the white we had 20 years ago... a white metallic that is a little bluish, and from this grazing angle it has this property, and from this angle is has that property... That is very exciting.”

and the final statement brings it all home

"Ultimately, many buyers may choose paint color disregarding both value and popularity to achieve a third goal, Mr. Berger said: “[b]Maybe having a color that’s different than white makes you happy[/b].”"

Yes, it does.

[/quote]

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