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[quote=Anonymous][quote=Anonymous][quote=Anonymous]Elite level travel lacrosse in the DC area is a bit like buying a boat.  Same with hockey.  If your family is worried about the cost, it is not for you.  There are several local lacrosse programs that cater to families who are cost conscious and then others (one in particular) whose target customers are families who are not concerned with pricing, just want to be on the best team they possibly can and happy to pay a premium.   True likely will competing for market share in the latter category.[/quote]

Based on their pricing elsewhere you should have used "former".[/quote]

It is hard to really know the actual cost of a program until after you have been in it for a few years.  If you doubt me just ask Madlax families.  My guess is that True hopes to take market share from MadLax, more so than from bargain programs like Top Caliber or Cavs.  True will have difficulty recruiting Capital players in grade 6 and above to leave MadLax.  As a prior poster said, when good players leave Madlax in middle school or HS, they go to VLC , NL, or BLC.  But if True plays it smart they can compete with MadLax at the entry level grades (2 to 5) and DMV players.   But it is a saturated marketplace and CM is good at stomping out his competitors; we shall see if True catches hold or not.  I hope for their sake they have a good business plan and are ok operating at a loss for the first couple of years.[/quote]

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