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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]I work in social media marketing. Most of its fake, and your follower count/lifestyle pics have very little to do with how much money you make.

Some of the most profitable people I’ve worked with were ugly, never showed pics of their lifestyle, and had terrible quality pics/videos. Meanwhile there are accounts with 1 million+ followers who can’t even pull in $25k a year.

You optimize the machine for the individual, not the individual for the machine. [/quote]

How do the profitable people do it? What are they doing? Just curious. Signed Gen Xer who doesn’t get it. [/quote]

The influencers make themselves into advertisers. It turns the usual marketing program around where instead of a business hiring someone and filming an ad, an influencer creates a following then companies pay them to pitch. It’s a hard job to be an influencer. [/quote]

Thanks for explaining. When I watch how my kids consume media - via tiktok, YouTube, and Shapchat - it makes me think all of entertainment, advertising, and marketing will be completely different for GenZ. It makes no sense to make “commercials” or print “ads” for them because they don’t watch Tv not read print media. It’ll be an interesting change![/quote]

PP here - the response about influencers was NOT me. I [b][i]strongly[/i][/b] discourage anyone from even trying to become an influencer. The chances of making any kind of significant money is slim to none. Most are getting paid a few bucks per post - not at all worth the time and effort.

The smart ones have an actual business and use social media as a means to acquire leads. Trying to sell directly from social media almost never works.

It's a bit more complex, but basically you run ads on social media to get people into your stuff, then get them on your email list, then re-target them for products.
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PP again. I'll also add - this is why so many people fail when it comes to social media. They don't realize it's actual *work* that you need to treat like a real job. They think that they can just post some cool pics of their "lifestyle" or nice butt or whatever and people will fork over $$$ for sponsorships.

Doesn't work that way. You gotta treat it like a real business.

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